It is with great pleasure that Reader’s Digest presents the Quality Service Awards. We believe companies that deliver outstanding customer service should be recognised and rewarded in Asia.

Have you ever wanted to voice your opinion about a company that gave you great service?

We have.


How Our Quality Service Survey Was Conducted

  • Market Research

    The Inaugural 2020 Reader’s Digest Quality Service Awards is a genuinely independent gauge of how customer service is faring in the five key markets of the Philippines, Singapore, Malaysia, Hong Kong and Taiwan. In the open-end survey completed by approximately 5,000 Asian consumers, respondents were asked to nominate service providers in 30 categories across a broad range of industries. To qualify to vote in a category, voters had to have used a service provider from that industry recently.

  • Consumers Voting

    Survey respondents were asked to rate their experience of the companies according to these key questions:

    • "Personalisation: Was an individual customer experience provided?"
    • "Understanding: Was a genuine insight into the customer’s needs demonstrated?"
    • "Simplicity: Was dealing with the company quick and easy?"
    • "Satisfaction: Was the customer’s expectation met or, even better, exceeded?"
  • Rating

    Winners were then determined by comparing the rating of each service provider within a category received. The highest rated company was judged as the Winner, with the closest following company judged as Silver.


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Hong Kong

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