IN THE PHILIPPINES, Citi has a history dating back to July 1902 when the International Banking Corporation, forerunner of Citibank, first established a branch in Manila.
Today, as the nation’s largest foreign commercial bank, Citi is still best known for offering tailor-fit customer service, with an omnichannel approach enabling clients to get in touch whichever way they find most convenient.
Of course, Citi also offers exceptional digital services. With the popular Citi Mobile App, clients can conveniently view available and outstanding balances, download statements, make transactions wherever and whenever they need, and even pay utility bills.
Another key strength is Citi’s knowledgeable service officers who are quick to respond to any potential customer issues. Employees are trained to listen carefully and action problemsolving skills to ensure clients are kept happy in a timely manner.
World-class customer service not only encourages loyalty but means satisfied clients become unofficial brand ambassadors and recommend Citi to their friends and family through word-of-mouth.
Despite facing obvious challenges due to the COVID-19 pandemic, Citi quickly adapted and proved its strength and resilience as an organisation. Most importantly, it continued to deliver its outstanding products and services to its customers.